E-commerce Website

I designed a comprehensive e-commerce platform in Figma, focusing on providing a seamless shopping experience. This project includes essential user flows such as sign-up, login, homepage navigation, and dedicated shopping sections for clothes, purses, and heels.

ROLE

UI/UX Designer

Project Lead

DURATION

June 2023

1 month

TEAM

Maitry Talaviya

Sole

User Interface (UI)

Clean and Modern Design: I utilized a minimalist and visually appealing layout to enhance usability and ensure the design aligns with modern e-commerce standards. The focus is on reducing clutter and guiding users through the platform effortlessly.
Color Scheme and Typography: Selected a cohesive color palette that evokes trust and a seamless shopping experience, paired with legible typography that ensures readability across different devices.
Consistency Across Screens: Each screen (sign-up, login, homepage, shopping pages) maintains design consistency, promoting familiarity as users navigate through the platform.

User Experience (UX)

Seamless Navigation: Implemented a clear, intuitive navigation system with easy access to product categories like clothes, purses, and heels. The design follows a logical flow to reduce friction for users during the shopping process.
Responsive Design Considerations: Though primarily designed for desktop, I ensured that all layouts are adaptable for mobile and tablet screens, supporting a consistent experience across different devices.
Shopping Flow Optimization: The process from product selection to checkout is designed to minimize clicks, ensuring users can quickly find, select, and purchase items.
Interactive Elements: Interactive design elements such as hover effects, clickable components, and call-to-action buttons are strategically placed to improve user engagement and interactivity.

Reusable Components

Custom Components: Created a library of reusable components in Figma, such as buttons, icons, input fields, product cards, and form layouts. These components ensure design consistency and simplify updates across the platform.
Scalability: The component system allows for rapid prototyping and future expansion, supporting additional features or pages without redesigning from scratch. This scalability ensures the platform can grow as the business expands.
Responsive Components: Each component was built with responsiveness in mind, allowing it to automatically adjust based on screen size or orientation. This ensures a consistent look and feel across devices.

Category-specific Pages

Clothes Shopping: Created a dedicated page for clothes shopping, featuring filters for size, color, and price, as well as a grid-based product display that is both aesthetically pleasing and easy to navigate.
Bag Shopping: Designed a specialized page for purses, incorporating high-quality product images and details. The design encourages quick decision-making through product highlights and reviews.
Heels Shopping: This page includes an interactive gallery that showcases various styles of heels, allowing users to easily browse, zoom into product images, and access detailed product information.

Sign-up and Login Flows

Custom Components: Created a library of reusable components in Figma, such as buttons, icons, input fields, product cards, and form layouts. These components ensure design consistency and simplify updates across the platform.
Scalability: The component system allows for rapid prototyping and future expansion, supporting additional features or pages without redesigning from scratch. This scalability ensures the platform can grow as the business expands.
Responsive Components: Each component was built with responsiveness in mind, allowing it to automatically adjust based on screen size or orientation. This ensures a consistent look and feel across devices.

Visual Hierarchy and Accessibility

Clear Visual Hierarchy: The design uses appropriate contrast, font sizes, and spacing to create a clear visual hierarchy. Important elements like CTAs (Call-to-Actions) are prominent, ensuring they catch the user’s attention.
Accessibility Considerations: The design incorporates accessible elements such as readable fonts, color contrasts, and screen reader-friendly components, ensuring the platform is inclusive for all users.